In case you missed it, please check out all the great announcements from this month’s TDC meeting.

Pinellas County saw more than $1.5 billion in hotel revenue generated in fiscal year 2025, which resulted in more than $92 million in Tourist Development Tax collected for the fourth straight year! President/CEO Brian Lowack also presented the new Arts Tourism Plan and introduced the new Film Commissioner Dave Caputo.

"There are very few destinations in the State of Florida that can say they've collected over $90 million in Tourist Development Tax collections, there are even fewer that can say they've done it four years in a row. This destination can, and that's a testament to the group around this table, the municipalities, the County, the attractions, the hoteliers, on the resilience of this destination. To be where we are today, exceeded my expectations, and it's something to be proud of and celebrated."

- Brian Lowack, President/CEO, Visit St. Pete-Clearwater

St. Pete-Clearwater’s sugar white sands and emerald waters continue garnering attention, further solidifying the destination as the home to America’s Favorite Beaches. Joining an extensive list of accolades is the recent recognition in the Good Housekeeping's 2026 Travel Awards, recognizing St. Pete-Clearwater as one of the country’s top Beach Escapes, lauding the popular visitor getaway for seamlessly blending its stunning sunny shoreline with a vibrant, world-class city vacation experience.

Board of County Commissioners Approve the Application of TDT Funds for Capital Projects 

As reported by the Tampa Bay Times, Pinellas County's Board of County Commissioners has approved $15.6 million in tourist tax funds for renovations to the Clearwater Beach Marina and Clearwater’s Sporting Facility, Eddie C. Moore Complex.

Nominations are officially open in recognition of Pinellas County's Marketing Superstars

The John Lodwick Annual Award recognizes outstanding marketing initiatives carried out by an exceptional individual or team across St. Pete-Clearwater, demonstrating superior creativity, strategic excellence, and measurable impact in their efforts over the past year.

Visit St. Pete-Clearwater is conducting a resident-focused survey to better understand how residents perceive tourism in their community.  

As a valued member of our community, we’re asking you to share this opportunity with your networks. Help shape the future of tourism in our region - input will directly inform how Visit St. Pete-Clearwater plans for community-minded tourism growth.

Let’s make sure the voices of our residents are heard loud and clear.

Thank you for supporting a thriving, balanced Pinellas County!

Holiday Lights in the Gardens at Florida Botanical Gardens

Best Botanical Garden Holiday Lights

VisitSPC joins the entire tourism community in mourning the loss of Paul Andrews, the esteemed General Manager of Clearwater Beach's iconic Shephard's Beach Resort.

Paul's passion for hospitality and his dedication to making Shephard's a premier destination left an indelible mark on Clearwater Beach and the entire Pinellas County tourism landscape.

We extend our heartfelt condolences to his family, friends and the Shephard's team. 

For those who wish to join, a Celebration of Life will take place at the Chapel by the Sea (54 Bay Esplanade), on Wednesday, Dec. 10 at 10 a.m.

The Partner Portal is the gateway to updating your business listing and staff member directory, upload videos, photos, and special offers, share your social media channels, & so much more. Partners with questions about navigating the Partner Portal or that do not have a username or password to log in to the partner portal, can email Contact@VisitSPC.com.