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10/14/26

Visit St. Pete-Clearwater Logo

Dear Partners,

Thank you for everything you and your teams are doing to create an incredible destination - we are off to a great start in 2026. In fact, both January and February set new highs for TDT collection, and the strong performance has continued through the spring. The strong Q1 underscore the demand for our destination and has set the tone for a great summer season.

We recently made a splash internationally with a sales mission through the U.K. I was lucky to be joined by Pinellas County Commissioner Chris Scherer, Ashley Brooks from the JW Clearwater Beach, and our International team as we held meetings, trainings, and hosted events with key travel trade partners, media, and airlines in four cities in our number one overseas market.

Looking ahead, I will be joined by our team next week at IPW, the travel industry’s premier international marketplace. With the event taking place in Fort Lauderdale, we are taking advantage of our destination’s proximity to invite influential industry professionals and members of the media to both come early and also extend their stay in the Sunshine State and experience "America’s Favorite Beaches" first-hand. A big thank you to everyone who partnered with us to welcome this group and create a special experience for our guests. 

Last, a big thank you to all of you who voted for the very Best of St. Pete-Clearwater. We look forward to celebrating all of you at this year’s Besties celebration in August. Stay tuned!

Brian Lowack's signature

Official Countdown - One Year until
The Ocean Race docks in St. Pete-Clearwater

The Ocean Race - One Month Until Arrives in St. Pete-Clearwater

The countdown is officially on as we are now just one year away from the world’s toughest sailing race dropping anchors in St. Pete-Clearwater. This historic arrival marks a major milestone for our destination as the elite fleet makes its ONLY North America stop between May 4 - 16, 2027, for a can't miss celebration along the Tampa Bay waterfront.

Summer Saver: FunShine Savings Passport

FunShine Savings Passport

As the summer approaches, we’re looking ahead to incentivize savings to our drive markets. Do you want to drive more foot traffic and reach new visitors? Join the FunShine Savings Passport, our premier digital tool designed to help travelers discover the best local gems. By offering a "meaningful deal"—like a BOGO, a percentage discount, or a free gift with purchase—the FunShine Savings Passport is a great resource specifically designed to enhance visibility across Visit St. Pete-Clearwater’s marketing channels, at no cost to you.

Learn More about the FunShine Savings Passport Program
Submit a FunShine Savings Passport Deal

St. Pete-Clearwater Arts Tourism
Funding Program

Deadline Approaching: Applications accepted through May 31

Pinellas County Arts Tourism Funding Program

St. Pete-Clearwater has launched a new $500,000 Arts Tourism Funding Program to cement the region as a premier cultural destination. Funded by VisitSPC, and directed by Creative Pinellas along with outreach and event support provided by St. Petersburg Arts Alliance and Clearwater Arts Alliance, this initiative supports individual artists and organizations in creating immersive arts-centric experiences. Designed to drive visitation during the Fall shoulder season, the program offers grants from $5,000 to $50,000.

Applications are open through May 31, 2026.

Learn more
SEC Women's Golf Championship

The 2026 SEC Women’s Golf Championship was held from April 17–21 at the Pelican Golf Club in the charming community of Belleair, bringing together the conference's premier collegiate programs. To elevate the athlete experience, VisitSPC provided a personalized welcome that included custom hotel lobby signage for all participating teams and branded VisitSPC golf towels distributed at check-in, highlighting Belleair as a premier destination for championship-level sports, which includes The ANNIKA driven by Gainbridge at Pelican.

Partners Making Strides

Congratulations to Hubbard's Marina their fifth consecutive year as the Best Fishing Charter in the U.S. by USA Today 10Best Readers' Choice Awards. 

Hubbard's Marina - Best Fishing Charter in the U.S.

For the second consecutive year, StarLite Cruises has been named the Best Dinner Cruise in the U.S. by USA Today 10Best Readers' Choice Awards. 

StarLite Cruises - Best Dinner Cruise in the U.S.

The Tampa Bay Automobile Museum ranked among the Top 10 Best Attraction for Car Lovers in the U.S. by USA Today 10Best Readers' Choice Awards. 

Tampa Bay Automobile Museum - Best Attraction for Car Lovers

The St. Pete Run Fest was recently voted “Best Half Marathon in Florida" by runners nationwide as part of the RaceRaves Runners' Choice initiative.

St. Pete Rund Fest  - Best Half Marathon in Florida

Vote for America's Favorite Beaches

The following beaches have been nominated under
the Best Beach in Florida category. 

Vote for Caladesi Island State Park

Caladesi Island State Park

Vote
Vote for Clearwater Beach

Clearwater Beach

Vote
Vote for St. Pete Beach

St. Pete Beach

Vote
Vote for Treasure Island

Treasure Island

Vote
 
Vote for St. Pete-Clearwater - Stella Awards

St. Pete-Clearwater, In The News!

Travel + Leisure included Clearwater Beach – the only Florida beach recognized – among the 26 Best Beaches in the U.S. for Sand, Surf, and Scenic Escapes—From Hawaiian Shores to the Atlantic Coast 

Also in Travel + Leisure, and as a result of visiting journalist India Amos, St. Pete was featured in a great editorial piece: https://www.travelandleisure.com/st-petersburg-florida-gulf-coast-beaches-11963985

The MICE-focused FAM that VisitSPC hosted yielded great results:

  • Meetings-focused coverage is in the latest Prevue Magazine from Steve Grasso, who visited in March, ONLINE and also in PRINT
  • JaxFax gave a great rundown for meeting planners from Maria Lisella, who visited in March: https://www.jaxfaxmagazine.com/2026/05/04/floridas-west-coast-boasts-world-class-properties-and-spectacular-vistas-on-the-gulf-of-mexico-for-leisure-and-business-markets/

The St. Pete Catalyst shared details about The Mermaid movie, filmed in St. Pete-Clearwater: https://stpetecatalyst.com/genre-bending-mermaid-is-filmmakers-love-letter-to-florida/

Casey Clark visited the Sugar Sand Festival and produced this piece for the website Brit & Co.: This U.S. Beach Town Has A Yearly Sand Sculpture Festival Worth Planning A Vacation Around

We partnered with YouTube Content Creators Explorcation for a series of videos, including spending 48 Hours in St. Pete: https://www.youtube.com/watch?v=JTbEfTpvTD0

Events and Things To Do in St. Pete-Clearwater

May Events in St. Pete-Clearwater
More events this month >
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